The Wine Clip

The Wine Clip uses principles of magnetics to improve the taste of wine as it is being poured out of the bottle. The effect is instantaneous, and has been found by many wine professionals to result in a genuine improvement in flavor and mouthfeel, especially when used on red wines.

Using magnets to treat fluids – water, fuel, wine, etc. - is not a new idea, and the technology has been applied successfully in many industries. What causes the effect has been the subject of some debate, but it is generally thought that passing a conductive fluid through a properly designed magnetic field has an effect on the polar molecules in the fluid.

In wine, it is believed that the large, polymerized tannins in wine that normally result in a high degree of astringency are broken up or otherwise affected, resulting in a less astringent, “softer” flavor.

The Wine Clip may also accelerate aeration, by drawing higher concentrations of oxygen to the wine as it is being poured. In contrast with most gases, oxygen is highly magnetically susceptible, and is attracted to a magnetic field. This would explain testimony from wine experts that The Wine Clip instantly produces the benefits of time consuming aeration.